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5 Reasons Why You Have To Be At The 6th Annual E-Tourism Africa Summit

Still in the dark about how to market your tourism business? Are you worried about your business’ presence on social media? Don’t stress, the 6th annual E-Tourism Africa Summit at Cape Town International Conference will help you address those issues.

Backed by South African Tourism, this year’s E-Tourism Africa Summit will bring international powerhouses such as Facebook and Expedia to Cape Town International Conference Centre. Held on 9 and 10 September, this year’s programme includes training seminars, a variety of international speakers and over 300 tourism business. To raise your excitement levels, here’s a few reasons why you should be at the 2013 E-Tourism Africa Summit.

1. Great line-up of speakers

Helena Egan from TripAdvisor

Helena Egan from TripAdvisor at the 2012 E-Tourism Africa Summit. Photo by Jacques Rossouw

The E-Tourism Frontiers team has gone the extra mile in assembling a stellar line-up of international and local speakers. Speakers such as Facebook’s Warrick Godfrey, Helen Egan from Trip Advisor and South African Tourism CEO Thulani Nzima will share their expertise at the conference. The speakers will touch on a variety of topics like online and social media marketing for tourism businesses and travel booking. If you want to learn about growing a tourism business from industry experts, then you shouldn’t miss the summit.

Peter Fabricius will be speaking about Springnest’s online marketing solutions and future plans during the speed marketing sessions on the second day of the conference, be sure not to miss it. Click here to see the speaker line-up.

2. Social Media

When you’re thinking about social media at the E-Tourism Africa Summit, don’t think small. Think Facebook, think Instagram and you won’t be disappointed. Social media gurus like Gareth Pon from Instagrammers South Africa, Facebook’s Warrick Godfrey and Think!Social Media’s William Bakker will be at the conference to give you tips on how to grow your business through social media. This will also be an excellent opportunity to network and build social media relationships.

Bonus: Your tourism business could be part of a live Twitter trend- look out for #ETAS13

3. Travel apps

AfriApp Quest

This year’s conference will include the announcement of the AfriApp Quest winner, a continent-wide search for the best travel application developed in the continent . Supported by Visa and South African Tourism, the competition will see one of finalists walk away with a R102 000($10 00) cash prize. The winner will be selected by a will be selected by a panel of judges which includes representatives from Facebook, Trip Advisor and Kenya Tourism Board.

Each one of the finalists will be given 15 minutes to present their travel application. This will be an excellent opportunity to learn about what their travel application could do for your business.

4. Networking

Over 300 businesses are expected at this year’s E-Tourism Africa Summit. However, the turnout isn’t limited to these businesses only. The number of attendees is way bigger than the number of organisation represented at the summit. Expect, lets say, just over a 1000 people.

Sounds like a great marketing and networking platform? Well, that’s because it is. Since it’s inception, the E-Tourism Africa Summit has provided a platform for sharing ideas and networking within the tourism business. If you are interested in forming partnerships with the big guns in tourism or simply meet potential clients, then the summit is a must.

5. Speed marketing


5th annual E-Tourism Africa Summit at Cape Town International Conference Centre. Photo by Jacques Rossouw.

A few local brands will each receive five minutes to market their products, solutions and innovations. At the end of the presentations, the speakers will give out their contact details. If you want learn about new local solutions and you could use in the future, do not miss this part of the conference.

For more information, visit e-tourism frontiers.

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