Increase Bookings
Increase Bookings

5 Types of Special Offers that will Boost Bookings

Since the launch of Springnest’s Special Offers module a couple of months ago, we’ve seen some creative and effective examples of deals, promotions, and packages, from within our community. Publishing offers on your website, and using social media platforms to market them, is still one of the most effective ways to meet marketing and sales goals online.

This month we discuss five of the most popular, and effective ways to use Special Offers and Deals to boost bookings, loyalty, or return visits.

1. Attract New Markets with Discounts or Add-ons

Offering value to a specific group or segment of guests, could be your key into a new market. Do this by evaluating what your target market perceives as good value, and build your offer around that. For example, a family might look for an accommodation deal that includes discounts on kids’ activities, while a corporate or incentive group would want group discounts.

Example from the Springnest community:

Vaalnest Boutique Hotel targets couples with romantic anniversary offers, and getaways for two.

2. Combine Multiple Products for Maximum Exposure

If you have the opportunity to sell or market more than one product, a promotion is the perfect way to group them for added value. A big benefit of this approach is that you can promote the offer from both ends, covering a wider audience.

Examples from the Springnest community:

Afrovibe Lodge and Lungile Backpackers offer an exclusive 10% discount to travellers visiting both properties, with the deal is well marketed on both sites.

Franschhoek Country House has a similar offer, in partnership with their sister property, Shumbalala Game Reserve. The offer is packaged with a clever title to spark interest “Wine, Dine & Big Five – The Best of Both!”.

3. Manage Seasonality with good timing

Whether your goal is to increase business over the low season, or to spread demand or even introduce new products during the high season, it works better if you sweeten the deal with added value. Many traveller segments are prone to booking on shoulder or low seasons, due to great value or rare offers – an opportunity for targeting low hanging fruit.

Examples from the Springnest community:

RETURNAfrica offer a 15% discount on a Pafuri Walking Trails experience, as part of their “End of Season Specials”.

Dark Chocolate Guest House in Cape Town attracted guests with a generous “End of Winter” rate for stays longer than 2 nights.

Guinevere Guest Farm includes a free case of wine for groups who book the farm house over long weekends.

Umzimkulu River Lodge and Highveld Spa both promote midweek stays at a discounted rate.

4. Boost Your Website’s Search Engine Ranking with destination-specific offers

When optimised correctly, special offers can bring in healthy and targeted web traffic ranking. Using Springnest SEO settings to set relevant titles and descriptions for your offers means that your site could be found by potential guests, specifically searching for offers in your city or town.

Example from the Springnest community:

Molololo Lodge’s “25% Off” offer is optimised to target travellers searching for Cape Town Accommodation offers in 2015.

NB: Remember, long term or permanent offer carry a higher SEO value than temporary specials.

5. Boosts Customer Loyalty and Return Business

Running an offer is a logical way to draw existing guests back for more, especially since you already have a channel to communicate with them. Consider sending out regular email campaigns with season offers, exclusively to returning guests. The more personal you can make this to their requirements, the better.

Have an example to share? If you’ve leveraged deals or offers to get your guests coming back, please share your story!

Co-Founder of Springnest, writes about marketing advice, company news, new features, and future plans.

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