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5 Ways Blogging Can Boost Your Travel Business


One of the first questions small business owners might ask when taking their business online is; “Why do I need a Blog”? Well, if you want to expand your business, establish yourself as an ambassador for your destination and engage then we can give you a thousand reasons why blogging will boost your business.

For the time being, we will stick to five.

Encourage Conversation

The fact that blogging is a conversation, is one of its many benefits. Through your content you can encourage ‘call to action’ and proactive debates regarding certain topics. The fact that these conversations are taking place on your website or blog will generate traffic and attract even more readers and followers. These conversations or articles can be shared across all social media platforms and will direct these prospective clients back to the article source, which is your website.

Become a Destination Expert

When communicating online it is important to come across as sincere and genuine. It can be difficult to make that promise to a client without interacting face to face. A way you can establish your expertise within your industry is by writing articles about these topics that you specialize in. You will be able to share the events, festivals and specials taking place in your destination. Sharing your knowledge with those around you will attract readers as well as potential guests and you will become leader within the travel industry. It is about gaining the trust of your online audience and for this regular blogging is crucial.

Umzimkulu River Lodge

Umzimkulu River Lodge blogs about local events in the Underberg area, encouraging visitors to book event accommodation at the lodge.

Stand out From the Crowd

Online competition is fierce. It has become increasingly important, and challenging to stand out from the crowd. Blogging allows you to create a unique voice that will be directly associated with your company or business. Posting regular blogs on your website will keep you current in the era of information overload.

Direct Communication

One of the biggest benefits of blogging is its line of direct communication. Through your blog articles you can communicate directly with your past and potential guests. Through blogging you can also share your current campaigns, competitions and other news relating to your company and/or service. One of the biggest forms of marketing within the travel business is sharing special offers and promotions Through this communications your audience and potentials guests will be lured to your service, product or destination.

Bundu Adventures Blog

Bundu Adventures use their blog to announce the schedule of activities on the Zambezi River.

Show, Don’t Tell

Just like story-telling, you have a better chance of reaching your clients by showing them your service and facilities instead of just telling them about it. Writing blogs is a form of online marketing that allows you to showcase the important information and portray your knowledge on a social media stage. View blogging as a form of showcasing your travel business and communicating with your audience by encouraging them to ‘listen’ to your story.

This guest post was written by freelance writer Anneke Steenkamp, lover of all things out of proportion. Read her work or follow her on Twitter


We believe that good marketing tools only work the way they should when businesses understand how to use them, and more importantly, why they should be. We love creating intuitive and understandable guides, tutorials, and how-to‘s for our clients, whether they are only starting out with their Facebook Page, or plotting a content strategy or campaign.

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