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6 Reasons Why Your Travel Business Needs a (Mobile Friendly) Responsive Website


As more and more travelers across the globe are using mobile devices to research and purchase products,the pressure on businesses to optimize online content for these devices becomes unavoidable. (See Nielsen study shows travel usage trends for mobile devices on Tnooz)

In this post we look at responsive web design as an effective and sustainable mobile solution for your tourism business.

According to Digital Marketing Glossary, “ responsive web design is a web design method that automatically adapts the rendering of a web page according to the screen size or orientation of the device (tablet, desktop, netbook, smartphone, etc.)” In responsive web design, a single website is created to adapt to all devices with internet access.

Below are our top six reasons why you should invest in a responsive website:

1. Stay relevant

Responsive Design works across devices

As the travel industry is catching up with mobile web trends, your guests are slowly becoming used to a mobile friendly web. A responsive website will provide your website visitors with an experience that is not only enjoyable and useable, but one that is expected.

2. Simple navigation

As with the rest of your content, your responsive website’s navigation menu adjusts to fit the screen size and resolution it is viewed on. Typically known as off-canvas menus, these make it intuitive to navigate and use your website.

3. Bridge the gap between online and offline media

QR Codes

By ensuring a user-friendly experience when driving traffic from printed material or outdoor advertising, a mobile friendly website can help bridge the gap between your online and offline content . A good example of this is through the use of QR (quick response) codes, a type of ‘bar code’ which is scanned using a mobile application, sending the person who scanned it to an online link. By scanning a QR code, visitors can be directed to a optimized and goal-driven page on your mobile-friendly. By monitoring web traffic coming from a QR code, you can measure the value of your offline content.

4. A competitive advantage

If people find your business’ website easier to use on mobile devices than your competitors’, they are likely to return to it. In the growing digital travel market, retaining visitors is crucial.

5. Affordability

A measurable advantage of having a responsive website is not having to invest in the development and maintenance of numerous sites.

Instead of stretching your business’ budget by maintaining both a desktop and mobile website, consider investing in a solution that is adaptable and sustainable

6. Be future-fit

It is hard to say what ‘mobile’ will look like tomorrow, next week and especially next year. Not so long ago mobile was considered to be small hand-held device. Today, your website can generate traffic from phones, tablets, wristwatches, Google Glass and anything in between. While that makes it difficult to find a future-proof solution, a responsive website can definitely be considered to be future-fit.

To learn more about the role of responsive web design in E-Tourism, book a workshop with Springnest.


We believe that good marketing tools only work the way they should when businesses understand how to use them, and more importantly, why they should be. We love creating intuitive and understandable guides, tutorials, and how-to‘s for our clients, whether they are only starting out with their Facebook Page, or plotting a content strategy or campaign.

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