7 Ways to Integrate your Travel Business’ Offline and Online Marketing
As more travel businesses are migrating towards online and social media marketing platforms, offline media marketing, is slowly losing traction.
According to Tripadvisor’s TripBarometer, 92 % of accommodation businesses in the US actively monitor their social media accounts. Travellers are also using online platforms to research and plan their trips. 57% of international travellers use online travel agencies while 24 % use social media to plan their trips. Despite its decrease in significance, offline marketing still plays a vital role in some businesses. This post features seven ways to integrate your travel business’ online and offline marketing. Read: TripAdivisor’s TripBarometer
1. Use QR codes
Attaching QR codes to your tourism business’ offline marketing material such as pamphlets and magazine advertisements is a dynamic way to drive your offline audience to your online content. Your audience can scan your QR codes with their mobile devices, instantly accessing your website, special offers, contact details or booking form. With digital tracking tools such as Google Analytics, Track Qr and QR generator,you can measure engagement with your audience and improve your strategy around QR codes.
For more on QR codes, read: Why QR codes are still useful in travel marketing (and how you use them effectively)
2. Be consistent
Adopt a consistent voice and strategy on your tourism business’ online and offline marketing platforms. This means that your business’ slogans, images, logo, messages and tone need to be carried across all your communication platforms.
Maintaining a consistent message in all platforms makes your business more recognisable, visible, and generates loyalty amongst clients.
3. Use printed material to promote your online presence
To raise awareness about your online content, place links to your website and social media accounts in all your offline marketing platforms. This includes your business cards, pamphlets, invoices, merchandise and magazine advertisements.
Avoid merely using social media icons, as this simply implies that you have social profiles – rather include your Twitter ‘handle’ and address to your other social profiles in writing with the graphics.
4. Competitions and promotions
To reach a maximum audience, entice your offline market with online competitions. With the right digital tracking tools like Google Analytics, you could measure engagement with your competitions by your offline audience. For offline promotions, rally support through social media campaigns and web content.
5. Recycle content
Remember those special offer pamphlets and printed discount coupons from 10 years ago? Why not bring them back to life using the digital tools at your disposal? With some minor tweaks, they might just be what you need to grab the attention of a new generation of guests. Revive your old offline campaigns like competitions and promotions by giving them a fresh angle on social media and your website.
6. Take your social media offline
Events and forums are an excellent way to build face-to-face interaction with your social media followers. Use your social media campaigns to rally support for events and build offline interaction.
7. Deal with online reviews offline
When you receive a query from a client on online review websites like TripAdvisor, respond to them and request for their contact details. Contact them via telephone and resolve the issue as soon as possible.
Read: Responding to reviews on TripAdvisor – a practical guide for hotel]
Alternative read: How to build an online relationship with your guests