Online video has become an extremely popular source of travel inspiration and a powerful tool for sharing experiences. As a businesses offering experiences, it important to understand how to leverage the power of video as a marketing tool.
As powerful as social media can be for your tourism business, it is important to understand how it ties back your website and how to effectively integrate it. In this post we discuss a few practical points around social integration on your hotel website.
This week Twitter launched Vine, a mobile-based app that allows users to share 6 second stop-motion videos.
In this post we look at some implications the new platform holds for travel marketers.
I was humbled to be invited as a speaker at this year's E-Tourism Africa Summit, hosted by E-Tourism Frontiers and South African Tourism. I was asked to present a workshop on social media marketing and where tourism businesses should focus to see a return. This post shares the keynote from my presentation titled 'Social media for [...]