Boost Website Traffic
If part of your 2016 marketing goals include more website visitors, and more direct bookings, be sure to plan for regular updates of your website’s content and offers. One of Springnest’s most important values is to make digital marketing quick and easy – keeping your site fresh with relevant and inspirational content, [...]
A new tourism season means exciting opportunities to target potential clients. We've summarised the easiest, least time-consuming ways to get your Springnest website season-ready.
While there are numerous ways to drive traffic to your website, attracting visitors through search engines remains an important part of your online marketing success. The complexity of SEO varies depending on your budget, resources and knowledge. However, the following five techniques will ensure that your website is up to scratch [...]
In every e-tourism event you have attended in the past year, the word “travel blogger” has been mentioned. Travel bloggers are currently reshaping the travel industry, and your tourism business cannot afford to get left behind. Whether you're B&B owner or activity provider, creating ties with travel bloggers could add [...]
While for most, the low season is often associated with a decrease in bookings and considered to be a ‘quiet’ time for marketing drives, it can also be a promising opportunity to create awareness around your business, or to target a specific market segment. Using your blog to publish season-specific content is practical way [...]
Running an active blog is a simple way to drive traffic to your website and target a specific group of guests. It also improves the frequency and quality of content you are able to share via your social media channels. With this said, it's not always easy to find the time and inspiration to publish frequent and relevant [...]
The standards of hotel and accommodation websites have changed significantly over the past few years, and are continuing to do so. The way that travellers research, explore and book accommodation has evolved, and even the smallest of establishments need to keep up with the changes. Your website is the online face of you [...]
Having good quality photographs of your establishment is a key ingredient for online marketing success. Your photographs can mean the difference between winning loyal customers or losing bookings. While it's recommendeded to invest in a professional portfolio of photographs, your own camera, skills and creativity can go a [...]
The increase in the number of travellers using mobile devices combined with people’s dependency on connectivity have sparked some discussions about the importance of free WiFi in the tourism and hospitality industry. As all popular services, communications tools, networks, guides and maps require connectivity to function, [...]
As more travel businesses are migrating towards online and social media marketing platforms, offline media marketing, is slowly losing traction. This post features seven ways to integrate your travel business’ online and offline marketing.