Boost Website Traffic
Quick-response codes(or QR codes) have proven to be an innovative tool for linking offline and online content, and when used right, can result in sensible and measurable marketing initiatives. There have, however, also been quite a bit of controversy [...]
As more and more travelers across the globe are using mobile devices to research and purchase products,the pressure on businesses to optimize online content for these devices becomes unavoidable.(See Nielsen [...]
The goal of preparing and sending out a press release is to attract attention to your tourism business via professional media. It’s the art of turning a simple development like complimentary Wifi at your establishment into the subject on everyone’s lips. Let’s look at how you could piece together a great press release for your [...]
One of the first questions small business owners might ask when taking their business online is; “Why do I need a Blog”? Well, if you want to expand your business, establish yourself as an ambassador for your destination and engage then we can give you a thousand reasons why blogging will boost your business.
For the time [...]
This month we added custom SEO settings to Springnest's website editor. The new functionality makes it easy to set a series of attributes (including meta titles, meta descriptions, keywords and sitemap page priority) for individual pages. In a nutshell, we want to make it as intuitive for our clients to comply with best search [...]
A blog can function as a personal, warm and inviting side of your establishment's online marketing and communication strategy. Contrary to the more practical and factual information found on the rest of your website (rates, amenities, services, location etc.), a blog enables you to truly speak to your target market and to [...]
This month we launched Articles, a quick, simple and easy way for our clients to get blogging!
Online video has become an extremely popular source of travel inspiration and a powerful tool for sharing experiences. As a businesses offering experiences, it important to understand how to leverage the power of video as a marketing tool.
In this post we'll share two practical ways to improve your hotel website's search engine optimisation by following best practices: Optimize page titles and create shareable content. We included a short checklist that you can use to get your website up to scratch.
When planned and implemented properly, email marketing can be a targeted, measurable and strategic marketing tool for tourism and hospitality businesses. A lack of planning and understanding, however, can lead to a waste of resources and even legal complications.
In this post we'll outline 7 key tips for starting or improving [...]