If part of your 2016 marketing goals include more website visitors, and more direct bookings, be sure to plan for regular updates of your website’s content and offers. One of Springnest’s most important values is to make digital marketing quick and easy – keeping your site fresh with relevant and inspirational content, [...]
Since the launch of Springnest’s Special Offers module a couple of months ago, we’ve seen some creative and effective examples of deals, promotions, and packages, from within our community. Publishing offers on your website, and using [...]
In every e-tourism event you have attended in the past year, the word “travel blogger” has been mentioned. Travel bloggers are currently reshaping the travel industry, and your tourism business cannot afford to get left behind. Whether you're B&B owner or activity provider, creating ties with travel bloggers could add [...]
While for most, the low season is often associated with a decrease in bookings and considered to be a ‘quiet’ time for marketing drives, it can also be a promising opportunity to create awareness around your business, or to target a specific market segment. Using your blog to publish season-specific content is practical way [...]
Hotel, B&B and guest house owners take heed, there’s a new guest in town. Known as the millennial traveller, this new breed of guest is between the ages of 18 to 30, tech-reliant, and values connectivity. Here are a few ways you can ensure your establishment is ready for this type of guest.
The standards of hotel and accommodation websites have changed significantly over the past few years, and are continuing to do so. The way that travellers research, explore and book accommodation has evolved, and even the smallest of establishments need to keep up with the changes. Your website is the online face of you [...]
Having good quality photographs of your establishment is a key ingredient for online marketing success. Your photographs can mean the difference between winning loyal customers or losing bookings. While it's recommendeded to invest in a professional portfolio of photographs, your own camera, skills and creativity can go a [...]
2014 promises to be an exciting year for online travel marketing. However, to fully harvest the opportunities the year brings, you have to prepare properly and set attainable goals. With the online travel trends forecast for 2014 as our guide, here’s a list of resolutions worth looking into.
As more and more travelers across the globe are using mobile devices to research and purchase products,the pressure on businesses to optimize online content for these devices becomes unavoidable.(See Nielsen [...]
The goal of preparing and sending out a press release is to attract attention to your tourism business via professional media. It’s the art of turning a simple development like complimentary Wifi at your establishment into the subject on everyone’s lips. Let’s look at how you could piece together a great press release for your [...]