Instagram has got all the ingredients of an effective marketing tool for your tourism business: it's mobile, it's visual, its got a massive (and growing) potential audience for your brand, and it supports photos and video content. With Springnest's new integration, we've made it simple to leverage the value of your Instagram [...]
In a previous guide, we shared tips on how to create a YouTube channel for your tourism business. Like your other social media platforms, a YouTube channel can be successfully integrated into your business’ online marketing strategy, if you put some thought behind it. Here are a few ways you could successfully market your [...]
As important as social media is for online travel and hospitality marketing, it often carries the stigma that it is too complex or too time consuming for small businesses . This often leads travel businesses to outsource or abandoning social media altogether. To help fuel your business' productivity and social media presence, we have [...]
In 2013, 47% of travellers shared their travel plans and asked for recommendations from contacts via social media. This means that a large chunk of travellers rely on social media to help them decide on their next trip. To reach these potential clients, travel businesses need creative and powerful social media marketing strategies. [...]
Pinterest recently added a new location feature known as Place Pins to its platform. With over 750 travel-related posts on the social network already, let’s take a look at the implications the introduction of Place Pins on the travel industry.
Instagram recently announced the rollout of advertising on its social network. The Facebook-owned photo-sharing application made the announcement using a sample advertisement placed directly in user’s feeds.
The advertisement outlined the selling of ads, the use content , and how users could respond to advertisements on the [...]
With an average of 55 million photographs and 1,2 billion likes per day, Instagram is the world’s leading photo-sharing network. From the addition of excellent web profiles late last year to the recent launch of
With over a 100 hours of video uploaded every day and over a billion viewers every month, YouTube is the largest video sharing website in the world. In 2012, 74% of affluent travelers in the US have admitted to booking accommodation and activities after watching an online video. Here's a guide on how to create a YouTube channel for [...]
The internet has revolutionised the relationship between accommodation businesses and their clients. With digital tools at your disposal, it is much easier to communicate and build a relationship with clients. Let’s look at how you could use them effectively to build a stable online relationship with clients.
Earlier this month, we shared some guidelines on getting started with Twitter as a marketing tool for your tourism or hospitality business.
Today we dig deeper, looking at how to gain followers, post effective [...]