Although many accommodation providers are using Twitter, many do not know how to send their tweets to the right people. When your tweets end up lost in a sea of twitter-crazed competitors, it means losing a valuable social media marketing tool. Let’s look at how your hotel, B&B or guest house could use Twitter to reach clients [...]
Facebook is a powerful digital marketing tool for your tourism and hospitality business. Using it effectively, however, could become a demanding process. We've put together a list of do's and dont's to guide you in reaching your audience, posting quality content and seeing a return on your investment.
Last week, Instagram (acquired by Facebook for $1b last year), stirred up the space of short mobile video sharing with an announcement of their own - the multi-million user photo-sharing platform has launched video capability, very similar to Vine.
In this post we discuss the new feature of the popular mobile app and suggest [...]
Online video has become an extremely popular source of travel inspiration and a powerful tool for sharing experiences. As a businesses offering experiences, it important to understand how to leverage the power of video as a marketing tool.
As powerful as social media can be for your tourism business, it is important to understand how it ties back your website and how to effectively integrate it. In this post we discuss a few practical points around social integration on your hotel website.
This week Twitter launched Vine, a mobile-based app that allows users to share 6 second stop-motion videos.
In this post we look at some implications the new platform holds for travel marketers.
As a first initiative to make the pinboard-style social network more practical and efficient for businesses, Pinterest has announced the launch of business accounts. As an extremely visual network, Pinterest has become a key marketing tool for many tourism and hospitality businesses. Whether you are planning to start using Pinterest [...]
Yesterday Instagram announced that they will be rolling out Instagram profiles for the web - a feature their user base has clearly been asking for. In this post we discuss the basic features of these new profiles and look at the potential opportunities they hold for your tourism business.