Boost Website Traffic
Boost Website Traffic

Get your Hotel Website Season-Ready in 3 Easy Steps


A new tourism season means exciting opportunities to target potential clients. We’ve summarised the easiest, least time-consuming ways to get your Springnest website season-ready.

1. Create an offer or promotion

Manage occupancy and demand by offering added value or discounts. This could be anything from complimentary room nights, free breakfast, or partnering with local attractions to create combination product offerings.

How to do it:

Learn how to create a Special Offer with Springnest

2. Get blogging

Do you know of any festivals or events happening in your destination this season? Is there anything newsworthy happening in your business that could be of interest to your guests? Have you recently earned an award or badge? Your blog is the simplest way to keep your website current, and to generate search engine and referral traffic.

How to do it:

Learn how to blog with Springnest Articles

Learn how to optimise your blog posts for search engines

Need inspiration? See our 4 Blog Ideas for Beating the Low Season

3. Add photos and videos

Different things appeal to travellers at different times. When booking in summer, a guest might want to see a photo of your pool, sunny patio, the beach, or other guests enjoying warm weather. In winter they’d probably respond better to a fireplace, cosy dining area, or a couple snuggling up. Springnest makes it easy to add, remove, and reorder photos or videos across your website – take advantage of it!

How to do it:

Learn how to work with photos and videos on your website

SEO: Optimising Your Images for Search Engines

Need inspiration? See our photography tips for Hotels, B&Bs and Guesthouses

Bonus Tip: don’t forget about social media

When investing the time to add stories and offers to your website, you want as many potential guests as possible to know about it. Your social media profiles are powerful messaging boards to promote your content (especially if it appeals to a niche audience).

How to do it:

Be sure to post your offers and articles to your business’ Facebook page, Twitter feed, and Google+ profile (if you don’t use all of them, no problem, use the ones you have). Be sure to add quality images to your posts, and tag your local tourism office, if relevant.

Need inspiration? Get social media time-saving tips for travel businesses


We believe that good marketing tools only work the way they should when businesses understand how to use them, and more importantly, why they should be. We love creating intuitive and understandable guides, tutorials, and how-to‘s for our clients, whether they are only starting out with their Facebook Page, or plotting a content strategy or campaign.

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