Social Media

Instagram Launches Video Functionality – What Does it Mean for Your Tourism Business?

Earlier this year Twitter announced the launch of Vine, a mobile app through which users can capture and share 6 second stop-motion video clips.

Last week, Instagram (acquired by Facebook for approximately $1 Billion in cash and stock last year) stirred up this space of raw mobile video sharing with an announcement of their own – the multi-million user photo-sharing platform has launched video capability, very similar to that of Vine:

Introducing Video on Instagram from Instagram on Vimeo.

What you should know

While vine has had a massive uptake in users and has proven to be a popular platform for video sharing, bear in mind that Instagram has an existing loyal user base of over 100 million people. This means that Instagram users can seamlessly start adding video’s to their existing feeds to friends.

It seems that Instagrem has also taken the time to provide a better experience for it’s users. Compared to Vine’s 6 seconds, Instagram let’s users share videos of up to 15 seconds. They’ve also added a nifty editing functionality, allowing users to remove parts of the clip if they’re not happy with the product.

Lastly, what will Instagram be without those juicy filters? Instagram video offers it’s users 15 filter effects, similar to the ones used to edit photos.

Why it’s important

As with Vine, we believe that Instagram Video will further push the simplicity and ease of creating and sharing tangible user-generated travel content, providing your guests the ability to share rich visual experiences that fall somewhere between static images and large video files.

What you can do to take advantage of this?

Join Instagram! If you don’t have an Instagram account through which you can promote your business, create one now (Important: Instagram is only available as mobile app on Apple’s iOS and Google’s Android devices). The application is now available on both Apple’s iOS and Google’s android platforms. By doing this you won’t only be able to create and share compelling content about your product and destination, but guests will also be able to tag you in their photos and videos.

Get on the map. Instagram’s location functionality is powered by Foursqaure and allows users to specify where a photo or video was captured and shared.


Instagram experienced a massive upload volume of 5 million video clips within the first 24 hours of launching video functionality. In our opinion that is enough to at least assume that it’s loyal and growing user base is open to new methods and mediums of sharing experiences. As we said with Vine – it possesses all the qualities of an important online tourism marketing medium: it’s visual, it’s shareable, it’s mobile and it tells real stories.

We believe that good marketing tools only work the way they should when businesses understand how to use them, and more importantly, why they should be. We love creating intuitive and understandable guides, tutorials, and how-to‘s for our clients, whether they are only starting out with their Facebook Page, or plotting a content strategy or campaign.

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