While for most, the low season is often associated with a decrease in bookings and considered to be a ‘quiet’ time for marketing drives, it can also be a promising opportunity to create awareness around your business, or to target a specific market segment. Using your blog to publish season-specific content is practical way [...]
Inspired by our partnership with ActivityBridge, a dedicated Booking Button can now be added to tour and activity pages in Springnest.
This month we added a new feature to Springnest, to help boost the presence of TripAdvisor on your website. In addition to the standard TripAdvisor widget that appears in your website's sidebar, you can now easily add a floating TripAdvisor tab to the side of your site. When clicked, the tab shifts open, showing off your TripAdvisor [...]
Running an active blog is a simple way to drive traffic to your website and target a specific group of guests. It also improves the frequency and quality of content you are able to share via your social media channels. With this said, it's not always easy to find the time and inspiration to publish frequent and relevant [...]
In a previous guide, we shared tips on how to create a YouTube channel for your tourism business. Like your other social media platforms, a YouTube channel can be successfully integrated into your business’ online marketing strategy, if you put some thought behind it. Here are a few ways you could successfully market your [...]
Indaba is always a great platform to learn about the latest trends in the travel industry, and this year was no exception. The newly-launched TechZone hosted talks by leaders in the online travel sphere. From Retroviral's Mike Sharman to E-Tourism Frontiers Damian Cook and Think!SocialMedia's Aaron Nissen, the tech talks provided [...]
Every year, the African travel and tourism industry hosts successful events, where thousands of businesses across the globe converge. From blogging gatherings to online travel marketing workshops and full-scale tourism trade conventions, these events usher in new travel trends, create networking opportunities, and most [...]
William Price, E-Marketing Manager of South African Tourism, presented a sneak-peak of INDABA 2014’s new innovative approach to travel technology this week.
The presentations took place via a series of live video Hangouts on the SA Travel Trade Google+ community page on Wednesday, and looked into the numerous ways that [...]
Hotel, B&B and guest house owners take heed, there’s a new guest in town. Known as the millennial traveller, this new breed of guest is between the ages of 18 to 30, tech-reliant, and values connectivity. Here are a few ways you can ensure your establishment is ready for this type of guest.
The standards of hotel and accommodation websites have changed significantly over the past few years, and are continuing to do so. The way that travellers research, explore and book accommodation has evolved, and even the smallest of establishments need to keep up with the changes. Your website is the online face of you [...]