Quick-response codes(or QR codes) have proven to be an innovative tool for linking offline and online content, and when used right, can result in sensible and measurable marketing initiatives. There have, however, also been quite a bit of controversy [...]
As more and more travelers across the globe are using mobile devices to research and purchase products,the pressure on businesses to optimize online content for these devices becomes unavoidable.(See Nielsen [...]
With over a 100 hours of video uploaded every day and over a billion viewers every month, YouTube is the largest video sharing website in the world. In 2012, 74% of affluent travelers in the US have admitted to booking accommodation and activities after watching an online video. Here's a guide on how to create a YouTube channel for [...]
With World Rhino Day(22 September 2013) around the corner, Springnest decided to join the conversation around the endangered species. In support for the rhino anti-poaching effort, we have put together a list of five rhino initiatives worth supporting.
Missed out on the 6th Annual E-Tourism Summit? We've got you covered with a compilation of some of our favorite #ETAS13 tweets by delegate and speakers.
The goal of preparing and sending out a press release is to attract attention to your tourism business via professional media. It’s the art of turning a simple development like complimentary Wifi at your establishment into the subject on everyone’s lips. Let’s look at how you could piece together a great press release for your [...]
The internet has revolutionised the relationship between accommodation businesses and their clients. With digital tools at your disposal, it is much easier to communicate and build a relationship with clients. Let’s look at how you could use them effectively to build a stable online relationship with clients.
Earlier this month, we shared some guidelines on getting started with Twitter as a marketing tool for your tourism or hospitality business.
Today we dig deeper, looking at how to gain followers, post effective [...]
Although many accommodation providers are using Twitter, many do not know how to send their tweets to the right people. When your tweets end up lost in a sea of twitter-crazed competitors, it means losing a valuable social media marketing tool. Let’s look at how your hotel, B&B or guest house could use Twitter to reach clients [...]
Still in the dark about how to market your tourism business? Are you worried about your business’ presence on social media? Don’t stress, the 6th annual E-Tourism Africa Summit at Cape Town International Conference will help you address those issues.