Yesterday Instagram announced that they will be rolling out Instagram profiles for the web - a feature their user base has clearly been asking for. In this post we discuss the basic features of these new profiles and look at the potential opportunities they hold for your tourism business.
As part of greater consulting project for the Livingstone Tourism Association, Springnest facilitated eTourism and online marketing training workshops for LTA members in Zambia last week. The workshops took place during 30 and 31 October and primarily focussed on online and social media marketing tools, trends and best practice.
I was humbled to be invited as a speaker at this year's E-Tourism Africa Summit, hosted by E-Tourism Frontiers and South African Tourism. I was asked to present a workshop on social media marketing and where tourism businesses should focus to see a return. This post shares the keynote from my presentation titled 'Social media for [...]
Today Getaway Magazine (backed by Mercedes Benz Vans) hosted the 2012 Getaway Travel & Tourism Conference in Jo'burg's Coca-Cola Dome. The purpose of the conference was to educate business and individuals operating in the tourism sector about how, when and why to market their products.
With a hot line-up of speakers and a [...]
On 13 and 14 September E-Tourism Frontiers will host the 5th Annual E-Tourism Africa Summit in Cape Town's CTICC. The two day conference will offer presentations and seminars from top international speakers (including Facebook, Wanderfly, TripAdvisor and Youtube) as well as a host of local speakers. Read more about Springnest's [...]
Love it or despise it, TripAdvisor is growing at a rapid pace and remains a crucial part of online business for the tourism trade. In this 'cheatsheet' we outline some practical tips on efficiently responding to reviews about your business.
Considering the changes in web design trends and travelers' online behavior, having your establishment's website designed has become significantly more complex than it was a year or two ago. Chances are that you had a website designed not too long ago and that you're already feeling that it is not performing as well as you feel it [...]