Social Media

Pinterest Business Accounts: Must-Knows for Hotels


As a first initiative to make the pinboard-style social network more practical and efficient for businesses, Pinterest has announced the launch of business accounts. As an extremely visual network, Pinterest has become a key marketing tools for many tourism and hospitality businesses. Whether you are planning to start using Pinterest as a businesses tool for the first time or already an active pinner, the following tips and points will outline the most important pasts of this new feature.

Firstly, remember that your business account will strictly represent your business – not you as an individual. Be sure to rather create a new business account for your business rather than converting your personal account.

Although we believe that Pinterest will be announcing more powerful and enriching business features in the future, here are some key points to consider for now:

Split terms

There are now two sets of terms for using Pinterest – one for people and one for businesses. The new businesses terms acts as a guide for businesses on using Pineterest and also ‘separates the provisions meant for businesses from those meant for regular people’. In a nutshell – you will have to accept these new terms when converting your account. No biggie.

Verifying your website

You can verify your business’ website which will earn you a verification badge on your profile. As far as we can see, the biggest benefit of having this badge is to help people identify you as a legitimate source of content. Apparently it also plays a role in how easily people can find your business in Pinterest’s search results. To do this you will need to ask the assistance of your web designer or host (Pinterest provides you with a snippet of code which needs to be pasted into the ‘source’ of your website). We hope that there is a way to make this process less painful in the future.

Pinterest verify website

Button and widgets

The concept of Pinterest buttons and widgets haven’t changed much. You do however now have an official business profile to send visitors to. If you haven’t done so yet, make a point of adding these to your website. Before flooding your site with buttons and feeds, consider which type of content people are most likely to post to Pinterest – gripping, informative, inspirational or humorous visuals. The best place to add the buttons will be on your blog or image gallery.

Converting your current Pinterest account to a business account:

  • Visit http://business.pinterest.com/.
  • Click ‘Convert your existing account’.

Convert Pinterest Account

  • If you are not logged in already, you will be directed to the login form. Log into your account.
  • Once you’re on the Convert to Business Account page, click the Business Type dropdown menu and select ‘Local Business’.

Select business type

  • At Contact Name, enter your name of the the name of the person who will be managing your business’ Pinterest account.
  • Under Profile Info, enter your business’ name.
  • Be sure the tick the box stating that you accept Pintrest’s terms and conditions.
  • Click ‘Convert Account’

Happy pinning!


We believe that good marketing tools only work the way they should when businesses understand how to use them, and more importantly, why they should be. We love creating intuitive and understandable guides, tutorials, and how-to‘s for our clients, whether they are only starting out with their Facebook Page, or plotting a content strategy or campaign.

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