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Six online travel marketing lessons from #INDABA2014

Indaba is always a great platform to learn about the latest trends in the travel industry, and this year was no exception. The newly-launched TechZone hosted talks by leaders in the online travel sphere. From Retroviral’s Mike Sharman to E-Tourism Frontiers Damian Cook and Think!SocialMedia’s Aaron Nissen, the tech talks provided insight into the latest trends in the travel industry. Here are six online travel marketing lessons from #INDABA2014.

1. An online presence is a necessity

2. A mobile-friendly website is key

3.Convert consumers to online ambassadors

4. Engage consumers with shareable content

5. Storytelling is essential (especially on social media)

6. Travel bloggers add value

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