In 2013, 47% of travellers shared their travel plans and asked for recommendations from contacts via social media. This means that a large chunk of travellers rely on social media to help them decide on their next trip. To reach these potential clients, travel businesses need creative and powerful social media marketing strategies. [...]
Pinterest recently added a new location feature known as Place Pins to its platform. With over 750 travel-related posts on the social network already, let’s take a look at the implications the introduction of Place Pins on the travel industry.
As a first initiative to make the pinboard-style social network more practical and efficient for businesses, Pinterest has announced the launch of business accounts. As an extremely visual network, Pinterest has become a key marketing tool for many tourism and hospitality businesses. Whether you are planning to start using Pinterest [...]