The increase in the number of travellers using mobile devices combined with people’s dependency on connectivity have sparked some discussions about the importance of free WiFi in the tourism and hospitality industry. As all popular services, communications tools, networks, guides and maps require connectivity to function, [...]
As more travel businesses are migrating towards online and social media marketing platforms, offline media marketing, is slowly losing traction. This post features seven ways to integrate your travel business’ online and offline marketing.
Quick-response codes(or QR codes) have proven to be an innovative tool for linking offline and online content, and when used right, can result in sensible and measurable marketing initiatives. There have, however, also been quite a bit of controversy [...]