In 2013, 47% of travellers shared their travel plans and asked for recommendations from contacts via social media. This means that a large chunk of travellers rely on social media to help them decide on their next trip. To reach these potential clients, travel businesses need creative and powerful social media marketing strategies. [...]
The internet has revolutionised the relationship between accommodation businesses and their clients. With digital tools at your disposal, it is much easier to communicate and build a relationship with clients. Let’s look at how you could use them effectively to build a stable online relationship with clients.
Earlier this month, we shared some guidelines on getting started with Twitter as a marketing tool for your tourism or hospitality business.
Today we dig deeper, looking at how to gain followers, post effective [...]
Although many accommodation providers are using Twitter, many do not know how to send their tweets to the right people. When your tweets end up lost in a sea of twitter-crazed competitors, it means losing a valuable social media marketing tool. Let’s look at how your hotel, B&B or guest house could use Twitter to reach clients [...]
This week Twitter launched Vine, a mobile-based app that allows users to share 6 second stop-motion videos.
In this post we look at some implications the new platform holds for travel marketers.