As we're about to wave goodbye to a massive year for the Springnest team, and as the busy season has kicked off for the majority of our clients, we want to take a few minutes to share some of the high points of 2014. A mammoth THANK YOU to our partners, piers, and most of all, our clients.
In every e-tourism event you have attended in the past year, the word “travel blogger” has been mentioned. Travel bloggers are currently reshaping the travel industry, and your tourism business cannot afford to get left behind. Whether you're B&B owner or activity provider, creating ties with travel bloggers could add [...]
While for most, the low season is often associated with a decrease in bookings and considered to be a ‘quiet’ time for marketing drives, it can also be a promising opportunity to create awareness around your business, or to target a specific market segment. Using your blog to publish season-specific content is practical way [...]
Inspired by our partnership with ActivityBridge, a dedicated Booking Button can now be added to tour and activity pages in Springnest.
This month we added a new feature to Springnest, to help boost the presence of TripAdvisor on your website. In addition to the standard TripAdvisor widget that appears in your website's sidebar, you can now easily add a floating TripAdvisor tab to the side of your site. When clicked, the tab shifts open, showing off your TripAdvisor [...]
Running an active blog is a simple way to drive traffic to your website and target a specific group of guests. It also improves the frequency and quality of content you are able to share via your social media channels. With this said, it's not always easy to find the time and inspiration to publish frequent and relevant [...]
In a previous guide, we shared tips on how to create a YouTube channel for your tourism business. Like your other social media platforms, a YouTube channel can be successfully integrated into your business’ online marketing strategy, if you put some thought behind it. Here are a few ways you could successfully market your [...]
Indaba is always a great platform to learn about the latest trends in the travel industry, and this year was no exception. The newly-launched TechZone hosted talks by leaders in the online travel sphere. From Retroviral's Mike Sharman to E-Tourism Frontiers Damian Cook and Think!SocialMedia's Aaron Nissen, the tech talks provided [...]
Every year, the African travel and tourism industry hosts successful events, where thousands of businesses across the globe converge. From blogging gatherings to online travel marketing workshops and full-scale tourism trade conventions, these events usher in new travel trends, create networking opportunities, and most [...]
William Price, E-Marketing Manager of South African Tourism, presented a sneak-peak of INDABA 2014’s new innovative approach to travel technology this week.
The presentations took place via a series of live video Hangouts on the SA Travel Trade Google+ community page on Wednesday, and looked into the numerous ways that [...]