Hotel, B&B and guest house owners take heed, there’s a new guest in town. Known as the millennial traveller, this new breed of guest is between the ages of 18 to 30, tech-reliant, and values connectivity. Here are a few ways you can ensure your establishment is ready for this type of guest.
The standards of hotel and accommodation websites have changed significantly over the past few years, and are continuing to do so. The way that travellers research, explore and book accommodation has evolved, and even the smallest of establishments need to keep up with the changes. Your website is the online face of you [...]
Having good quality photographs of your establishment is a key ingredient for online marketing success. Your photographs can mean the difference between winning loyal customers or losing bookings. While it's recommendeded to invest in a professional portfolio of photographs, your own camera, skills and creativity can go a [...]
2014 promises to be an exciting year for online travel marketing. However, to fully harvest the opportunities the year brings, you have to prepare properly and set attainable goals. With the online travel trends forecast for 2014 as our guide, here’s a list of resolutions worth looking into.
In 2013, 47% of travellers shared their travel plans and asked for recommendations from contacts via social media. This means that a large chunk of travellers rely on social media to help them decide on their next trip. To reach these potential clients, travel businesses need creative and powerful social media marketing strategies. [...]
As I sat down this morning to draft our last online marketing newsletter for 2013, it forced me to take a minute to reflect on the past twelve months, and specifically on the road we've walked as a team at Springnest. I am humbled to be able to share some highlights with you, but more importantly, excited to share some plans for [...]
The increase in the number of travellers using mobile devices combined with people’s dependency on connectivity have sparked some discussions about the importance of free WiFi in the tourism and hospitality industry. As all popular services, communications tools, networks, guides and maps require connectivity to function, [...]
Pinterest recently added a new location feature known as Place Pins to its platform. With over 750 travel-related posts on the social network already, let’s take a look at the implications the introduction of Place Pins on the travel industry.
As more travel businesses are migrating towards online and social media marketing platforms, offline media marketing, is slowly losing traction. This post features seven ways to integrate your travel business’ online and offline marketing.
Instagram recently announced the rollout of advertising on its social network. The Facebook-owned photo-sharing application made the announcement using a sample advertisement placed directly in user’s feeds.
The advertisement outlined the selling of ads, the use content , and how users could respond to advertisements on the [...]